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Context
It is the government's duty to consider the needs of those with disabilities after numerous petitioners have successfully argued their rights in the supreme court.
Advocates in the Legal Field for Accessibility
· Historical Advocacy Moments: Sarah Sunny, a deaf advocate, appeared before the Supreme Court using Indian Sign Language. However, blind Rahul Bajaj argued in the Delhi High Court in favor of media accessibility.
· The entertainment industry faces challenges related to accessibility. These include a limited user base and the intricacy of distributing information across multiple platforms.
· Benefits of Accessibility for All: Not just people with disabilities, but everyone benefits from media accessibility. There are several benefits to the Billion Readers initiative, such as enhanced language and reading comprehension.
Overcoming Industry Difficulties with a Systems Perspective
· Inclusion in Digital Content Package: For a more economical implementation, it is suggested that accessibility features be integrated as independent files in the Digital Content Package (DCP).
· The Ministry of Information and Broadcasting (MIB) plays a key role in ensuring that films have accessibility features by establishing criteria. Compliance can be monitored by the Central Board of Film Certification (CBFC).
· Encouraging Customers and Distribution Channels: Since accessibility features are free to turn on and off, a wider adoption of them can occur without adding undue stress to stakeholders.
Future Advantages
· Disability rights organizations look for essential characteristics in digital film packages, stressing the significance of AD files and SLS/SLC.
· Effect on Aging Population: According to the WHO, hearing loss affects a large percentage of the elderly. All Indians benefit from media accessibility, not only those with impairments.
LTX Mains Question:
Q. Examine the difficulties the entertainment sector is facing and provide a systems-based strategy for successful execution. In what ways can universal media accessibility serve a larger demographic and promote social inclusivity?
{{Mounica Sukhavasi}}